PRIVACY POLICY

Bella LLC

PRIVACY POLICY

1.  Introduction

Bella LLC ("Bella," "we," "us," or "our") operates the website www.bellallc.com and all associated online and offline services (collectively, the "Services"). This Privacy Policy describes how we collect, use, disclose, and safeguard your personal information when you visit our website, create an account, make a purchase, or otherwise interact with us.

By using our Services, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree with the terms of this policy, please do not use our Services.

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the updated policy on this page with a revised effective date. Your continued use of the Services after such changes constitutes acceptance of the updated policy.

2.  Information We Collect

We collect information in the following ways:

2.1  Information You Provide Directly

2.2  Information Collected Automatically

When you visit our website, we automatically collect certain technical and usage information:

• Device information: IP address, browser type and version, operating system, device identifiers.
• Usage data: pages viewed, time spent on pages, links clicked, referring URLs, search queries.
• Location data: approximate geographic location derived from your IP address.
• Cookies and similar tracking technologies (see Section 7 for details).

2.3  Information from Third Parties

We may receive information about you from:

• Social media platforms, if you connect your account or interact with our social pages.
• Analytics and advertising partners who help us understand how our Services are used.
• Shipping and logistics partners for order fulfillment and tracking.
• Payment processors for fraud prevention and transaction verification.

3.  How We Use Your Information

We use the information we collect for the following purposes:

3.1  To Provide and Manage Our Services

• Process and fulfill your orders, including shipping and delivery.
• Manage your account and maintain account security.
• Respond to customer service inquiries and support requests.
• Process returns, exchanges, and refunds.
• Send order confirmations, shipping updates, and transactional emails.

3.2  To Improve Our Services

• Analyze website usage and shopping behavior to improve product offerings and user experience.
• Conduct research, testing, and analytics to develop new features.
• Monitor and address technical issues, bugs, and security vulnerabilities.

3.3  For Marketing and Communications

• Send promotional emails, newsletters, and special offers — only with your consent where required by law.
• Personalize product recommendations and advertising based on your browsing and purchase history.
• Retarget you with relevant ads on third-party platforms.

You may opt out of marketing communications at any time by clicking "unsubscribe" in any email or by contacting us at privacy@bellallc.com.

3.4  For Legal and Compliance Purposes

• Comply with applicable laws, regulations, and legal obligations.
• Enforce our Terms of Service and other agreements.
• Detect, investigate, and prevent fraud, abuse, or illegal activity.
• Protect the rights, property, and safety of Bella LLC, our customers, and the public.

4.  How We Share Your Information

We do not sell your personal information to third parties. We may share your information in the following limited circumstances:

4.1  Service Providers

We work with trusted third-party companies that help us operate our business, including:

• Payment processors (e.g., Stripe, PayPal) — for secure payment handling.
• Shipping and logistics providers (e.g., FedEx, UPS, DHL) — for order delivery and tracking.
• Cloud hosting and infrastructure providers — for data storage and website operation.
• Email and marketing platforms — for sending communications.
• Analytics providers (e.g., Google Analytics) — for website performance monitoring.
• Customer support tools — for managing service inquiries.

All service providers are contractually obligated to handle your data only as directed by us and in accordance with applicable privacy laws.

4.2  Business Transfers

If Bella LLC is involved in a merger, acquisition, financing, or sale of all or a portion of its assets, your personal information may be transferred as part of that transaction. We will notify you of any such change via email and/or a prominent notice on our website.

4.3  Legal Requirements

We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court order, government agency, or law enforcement).

4.4  With Your Consent

We may share your information with third parties when you have given us explicit consent to do so.

5.  Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. In general:

• Account information is retained for as long as your account remains active, plus a reasonable period afterward.
• Order and transaction records are retained for a minimum of 7 years for tax, accounting, and legal compliance purposes.
• Marketing preferences and communication history are retained until you withdraw consent or opt out.
• Technical logs and analytics data are typically retained for 12–24 months.

When we no longer need your information, we securely delete or anonymize it.

6.  Data Security

We take the security of your personal information seriously and implement a variety of technical and organizational measures to protect it, including:

• SSL/TLS encryption for all data transmitted between your browser and our servers.
• Encrypted storage of sensitive information, including payment credentials.
• Access controls limiting employee access to personal data on a need-to-know basis.
• Regular security assessments, vulnerability testing, and monitoring.
• Multi-factor authentication for internal systems.

Despite our efforts, no method of transmission over the internet or electronic storage is 100% secure. In the event of a data breach that affects your rights or freedoms, we will notify you and the relevant authorities as required by applicable law.

7.  Cookies & Tracking Technologies

We use cookies and similar technologies (such as web beacons, pixels, and local storage) to enhance your experience on our website. These technologies help us:

• Keep you logged in and remember your preferences and shopping cart.
• Understand how visitors navigate and use our website.
• Measure the effectiveness of our marketing campaigns.
• Deliver personalized product recommendations and targeted advertising.

Types of Cookies We Use

Essential Cookies: Required for the website to function. Cannot be disabled.

Analytics Cookies: Help us understand site traffic and user behavior (e.g., Google Analytics).

Marketing Cookies: Used to deliver relevant ads on our site and third-party platforms.

Preference Cookies: Remember your settings, language, and other preferences.

You can manage your cookie preferences through your browser settings or our cookie consent tool. Note that disabling certain cookies may affect the functionality of our website.

8.  Your Rights & Choices

Depending on your location, you may have the following rights with respect to your personal information:

• Right to Access: Request a copy of the personal information we hold about you.
• Right to Correction: Request correction of inaccurate or incomplete information.
• Right to Deletion: Request that we delete your personal information, subject to legal retention requirements.
• Right to Data Portability: Receive your personal data in a structured, machine-readable format.
• Right to Object: Object to our processing of your personal information for direct marketing or other purposes.
• Right to Restrict Processing: Request that we limit how we use your information in certain circumstances.
• Right to Withdraw Consent: Where processing is based on consent, withdraw it at any time without affecting prior lawful processing.
• Right to Non-Discrimination: We will not discriminate against you for exercising any of your privacy rights.

To exercise any of these rights, please contact us at privacy@bellallc.com. We will respond to your request within 30 days. We may need to verify your identity before fulfilling your request.

California Residents (CCPA/CPRA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), including the right to know, delete, correct, and opt out of the sale or sharing of personal information. We do not sell or share personal information as defined under California law. To submit a request, contact us at privacy@bellallc.com or use the "Do Not Sell or Share My Personal Information" link on our website.

European Residents (GDPR)

If you are located in the European Economic Area (EEA), United Kingdom, or Switzerland, we process your personal data under the legal bases of contract performance, legitimate interests, legal obligation, and consent (where applicable). You have the right to lodge a complaint with your local data protection authority.

9.  Children's Privacy

Our Services are not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If we become aware that a child under 13 has provided us with personal information, we will take steps to delete such information promptly.

If you believe we may have inadvertently collected information from a child, please contact us immediately at privacy@bellallc.com.

10.  Third-Party Links & Platforms

Our website may contain links to third-party websites, social media platforms, or services that are not operated by us. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites. We encourage you to review the privacy policies of any third-party services you visit.

11.  International Data Transfers

Bella LLC is based in the United States. If you access our Services from outside the United States, your information may be transferred to, stored, and processed in the United States or other countries where our service providers operate. These countries may have different data protection laws than your country of residence.

Where required, we implement appropriate safeguards for international transfers, such as Standard Contractual Clauses approved by the European Commission, to ensure your data receives adequate protection.

12.  Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, or for other operational reasons. When we make material changes, we will:

• Post the updated Privacy Policy on this page with a new effective date.
• Notify you by email (where we have your contact information) or via a prominent notice on our website.

We encourage you to review this Privacy Policy periodically. Your continued use of our Services after any changes are posted constitutes your acceptance of the updated policy.

13.  Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
Email: info@thebella.kr